Okta, a leading identity provider, turned to Openprise to automate and scale its marketing and sales operations. Facing inefficiencies from manual processes, Okta leveraged Openprise for data deduplication, list loading, and sales territory realignment, reducing lead processing from 48 hours to minutes and merging 300,000 duplicate records. Automation improved sales efficiency, compliance management, and UTM tracking, enabling data-driven decisions. By streamlining RevOps processes, Openprise helped Okta enhance productivity, reduce costs, and optimize data management, ensuring scalability for future growth.

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