The Openprise RevOps Data Maturity Model outlines how organizations evolve from ad-hoc data use to becoming strategic, data-driven growth engines. It defines six key areas: data gathering, data quality, funnel management, automation, reporting, and compliance. Maturity levels progress from “Getting Started,” where data sits in spreadsheets and processes are manual, to “Strategic Function,” where unified, automated, and compliant data supports buying group engagement, advanced forecasting, and cross-functional alignment. Each stage highlights pain points, next steps, and ROI potential. The model helps companies benchmark their current state, prioritize improvements, and build roadmaps to elevate RevOps from fragmented operations to a strategic driver of predictable revenue.

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