SUCCESS STORY W.W. Grainger, Inc. is a broad line, business-to-business distributor of maintenance, repair, and operating supplies and related products and services. More than 5 million customers worldwide rely on Grainger for products in categories such as safety, material handling, and metalworking, along with services like inventory management and technical support across dozens of industries. Grainger embraces digital tools to streamline marketingIt’s a fully automated, well -oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.” Mihir Shah Marketing & Advertising T echnology Leader, Grainger Aprimo DAM, Seamless Automation Grainger cho

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