SUCCESS STORY AT&T is the largest telecommunications company in the world, with $164 billion in revenue and 273,000 employees which also makes it the 11th largest company in the world.AT&T’s Consumer Marketing Includes its Mobility, DIRECTV, Internet and Other Divisions. It needed a single view of marketing campaigns despite mergers, geographies, multiple product lines, and multiple channels to customers. In an effort to drive efficiency, the marketing department sought a collaborative platform to streamline workflow and review processes and interactions with fulfillment partners. The solution would serve to eventually unify and standardize operations across wired and wireless operations while improving visibility for senior management. During initial implementation, AT

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