Goodway Group knew their auto clients faced an audience with an extended purchase consideration phase. They decided to reach that audience in a wh
Goodway Group knew their auto clients faced an audience with an extended purchase consideration phase. They decided to reach that audience in a wh
2 PagesClient Auto Dealerships Case Study Goodway Group Household Extension™ Goodway Group knew their auto clients faced an audience with an extended purchase consideration phase. They decided to reach that audience in a whole new way. Clients Auto Dealerships Case Study Goodway Group Household Extension THE CHALLENGE “An auto purchase is a major decision in any household, often made collectively among multiple people, ” COO J
