Audience Predictor helps Horizon Media lower CPA by 17% and outperform other partners on media plan
Audience Predictor helps Horizon Media lower CPA by 17% and outperform other partners on media plan
1 Pages© 2018 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Consider an advertiser’s most critically-timed campaigns – sunblock in the summer months, school supplies in August and September. This was the case for a subscription-based weight loss service in December as they geared up for their pre-New Year’s resolution marketing push. The Trade Desk teamed up with the weight-loss service’s media agency, Horizon Media, to run the campaign. Uncertain which advertising platform would help maximize the number of online sign-ups for its weight-loss program, the company decided to include five partners on the media plan. They would measure each partner’s results to determine which mos
