Case Study
Multiscreen audience engagement
Award-winning cable network engages viewers with cross-platform mobile apps and rich-media experiences developed with Adobe® Creative Suite® 5.5 Web Premium FX knows primetime. Millions of viewers have flocked to the cable channel each week to catch new episodes of award-winning and critically-acclaimed original programming such as Sons of Anarchy, American Horror Story, Justified, Louie and It’s Always Sunny in Philadelphia. But it takes more than weekly hour-long episodes to create a successful entertainment ecosystem in today’s highly competitive media landscape. Each of FX’s shows is unique, and the network believes that additional interactions with fans outside of an episode that targets multiple screens, online and mobile apps, games, or microsites, should be too. The network