Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach Marketing Solutions Challenge: Gong.io markets its solution to an audience of sales leaders and professionals. With analysis making it apparent that LinkedIn is the social channel where Gong’s potential buyers and customers are most active, the company has made this platform a focal point for building brand awareness and driving engagement. After finding some success using individual employees and executives as conduits for the brand’s messaging and content, the marketing team turned its attention toward leveling up the organic impact of its LinkedIn Page. “We set a goal of growing our followers to have more people more easily exposed to our content week after week,” explains Udi Ledergor, Vice President o

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