Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach Location: London, UK | No. of Employees: 75 | Industry: Travel & Leisure 25% reduction in CPL with objective-based campaigns on LinkedIn 30% increase in conversions with objective- based campaigns on LinkedIn Challenge Solution • Running targeted ads on LinkedIn has delivered starkly higher lead quality in comparison with other platforms, according to Wednesday, who reports that conversions increased by about 30% in their first two months running objective-based campaigns, while cost-per-lead dropped by about 25% in the same span. • “Generally speaking, LinkedIn has provided us with leads that are far more qualified, ” he says. “That is to say, for every 100 leads on LinkedIn, half a

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