BlackLine Case Study BlackLine and LinkedIn: Driving Webinar Registrations with LinkedIn Sponsored InMail Going global with digital marketing A leading provider of cloud-based accounting and financial software, BlackLine – part of the Fortune Cloud 100 list – recently became a publicly traded company on NASDAQ. With a 50% year-over-year growth rate, the company is encouraging every business unit to maximize their contributions to the organization. The digital marketing team, led by Brandee Sanders, is looking to lead the charge by expanding its global digital footprint, especially in APAC. “We’re branching out all our pay-per-click (PPC) campaigns globally,” says Sanders, “and we’re developing new content marketing.” Webinars in particular are core to BlackLine’s top-of- funnel

Join for free to read