Keep Calm Thanks to LinkedIn Challenge • Identifying customers with the intention to buy and (quickly) directing them to the offer • Reducing abandonment rates by simplifying the user journey from the ad to the JLR website and finally to the offer • Reducing lead generation costs (high cost per lead, CPL) As the economic impact of the coronavirus crisis became apparent, Jaguar Land Rover (JLR) was looking to boost sales. It quickly became clear that an exceptional offer might appeal to potential customers. The idea was a financing package for cars of both brands to give customers some relief in economically challenging times and mitigate the imminent loss of sales at the same time. This is how the campaign “Keep Calm and Lease” was created. The leasing offer connected with the c

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