eCornell Educates and Engages through Balanced Approach on LinkedIn Marketing Solutions Challenge: As the online education arm for Cornell University, eCornell offers a broad range of online certificates programs in specialized topic areas such as leadership, marketing, data science, hospitality, technology, and more. Given this varied portfolio of offerings, it’s especially critical for the university to engage defined subsets of prospective students. Key objectives for eCornell’s digital marketing team include engagement through value-add content and growing awareness around new and existing certificate offerings. page 1 of 2 LOCATION Ithaca, NY NO. OF EMPLOYEES 225+ INDUSTRY E-learning “We really love LinkedIn as a platform because there’s so much rich data in the user’s profil

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