Golden Pages is Israel’s version of Yellow Pages, and is the country’s largest business directory. In the past few years, Golden Pages has expanded its information services to include online digital services. Golden Pages Group serves approximately 250,000 customers as a primary source of business advertising for small and medium sized Israeli companies. With a business model focused on free-of-charge massive distribution to the public, Golden Pages’ prots rely completely on advertising revenue. The Need for Change Golden Pages had expanded its online directory to take advantage of the opportunities available in digital on-line information as a complement to its printed guides. However, the Internet demands greater agility, immediacy and exibility in order to maintain a leadership posit

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