Case Study
Colmobil, Israel’s Leading Automotive Dealer
Colmobil, Israel’s Leading Automotive Dealer Colmobil Corp. is Israel’s leading motor-vehicle importer and distributor representing brands like Mercedes Benz, Smart, Mitsubishi Motors and Hyundai Motors. Additional services, such as maintenance contracts, nancial & insurance services, and trade-in solutions, are provided by fully owned subsidiaries. In 2011, Colmobil commanded more than 18.2% of the Israeli car market and has become a benchmark for the Israeli automotive market. The Pre-existing Situation Colmobil believes in motivating its employees through performance based compensation plans. Out of its 1000 employees, Colmobil was compensating 700 employees based on their performance. Implementing this policy in a company with such a high number of services, brands and target markets