McKinsey recommends Incentives Solutions for agents’ motivation for EL AL EL AL, Israel’s national airlines, was established in 1948 and has since grown into a prestigious international carrier. The company became public in 2004 and is now traded in the Tel Aviv Stock Exchange. IATA ranked EL AL as one of the world’s three most e cient carriers. The Need for Change Like most airline companies, EL AL faces erce competition whereas customers today enjoy a wider variety of regular, charters and discount airlines operating in an open skies environment. It’s a “buyers market” and at the decision making point the closest person to customer is the travel agent. With 77 sales o ces worldwide, 700 destinations and over 3000 travel agents, EL AL needed something dierent to win the hearts and “mi

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