AIG boost CSR sales by using INCENTIVES-SPM AIG, the world’s largest international insurance company with headquarters in the US and branches in over 140 countries began operations in Israel in 1997. AIG Israel Insurance Company Ltd. oers insurance services (P&C, life and healthcare insurance) and operates as a subsidiary of American International Group Inc. The company’s structure includes prot centers divided by various insurance products as well as by departments: customer service, claims, IT, human resources, accounting, marketing, sales, etc. The Need for Change The Israeli branch employs large numbers of salespeople and customer service representatives, whose salaries are largely structured on achievement-based incentives. These incentives packages are an integral part of the com

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