Request a Demo !"#$%&"'( )#*%+",- )*,%'.,( /.("$,0.( 12"$% ),&0&'3 !$44",% 5"'%*0% BLUECONIC, INC. www.blueconic.com | +1 888 440 2583 | info@blueconic.com 179 LINCOLN STREET, 5TH FLOOR, BOSTON, MA 02111, USA COPYRIGHT © 2020 BLUECONIC INC. OR ITS AFFILIATES. ALL RIGHTS RESERVED. CHALLENGES Over the past decade, goba Sports Group, like many multi-brand companies, has focused on bolstering their ecommerce business on prospecting and targeting customers. In examining current practices, they discovered their customer data was siloed across their marketing technology platforms. Without a way to unify that data – they were wasting ad dollars. Realizing they needed to resolve customers’ identities across online and offline channels to understand their customers’ behavior, they search

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