NOLA.com and TheAdvocate.com, part of Capital City Press, use BlueConic to improve subscriber acquisition and retention through personalized engagement. By unifying first-party data into individual profiles, the teams create dynamic segments based on user behavior, subscription status, and consent. They use desktop push notifications to target non-subscribers with subscription offers, ensuring messages reach the right audience. Their test campaigns have shown operational efficiency, generating revenue with minimal effort. The strategy has resulted in about $3,500/month in incremental revenue, with plans to expand through further segmentation and drip campaigns.

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