goba Sports Group used BlueConic to unify their customer data and improve marketing efficiency across multiple regions. By integrating web behavior data with personally identifiable information, they created unified profiles and improved customer targeting. This led to a 24% decrease in cost per acquisition (CPA) and a 59% increase in return on ad spend (ROAS) in the U.S. and a 13% reduction in CPA and 55% increase in ROAS in Canada. Additionally, BlueConic's real-time segmentation capabilities enabled cost savings by eliminating the need for a secondary business intelligence platform, consolidating their tech stack and streamlining data access.

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