3 3 GOAL: MOTIVATING KEY BEHAVIORS FROM EXISTING LOYALTY MEMBERS. STEP ONE: INITIAL MARKETING PUSH ACROSS EMAIL & SMS TEXT MESSAGE • 8% higher open rate • 15% higher click-through rate • 72% of clicks signed up to participate STEP TWO: PROMPT PARTICIPANTS TO COMPLETE VARIOUS ACTIONS • 60,000+ existing member app downloads over 3 campaigns (60% higher than any other tactic campaign!) • 92,500+ profile completions over 3 campaigns STEP THREE: NOTIFY ALL OPT- INS OF SHORT-TERM OFFERS TO CLAIM • 75% of participants claim within 20 minutes Brand Customer Surprise! Free points releasing soon. We’re releasing limited batches of loyalty points sometime soon! Up to 10,000 are up for grabs. I Want In LIVE RELEASE OPT-IN PHASE LOGIN SIGN UP Quikly Case Study

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