4 4 We miss you. Here’s something to make it up to you. GOAL: REACTIVATE LAPSED LOYALTY MEMBERS CUSTOMERS TO DIGITALLY ENGAGE, RE-EDUCATE ON LOYALTY PROGRAM, AND DRIVE INCREMENTAL PURCHASES. STEP ONE: TARGETED MARKETING PUSH ACROSS EMAIL • 10% higher open rate • 25% higher click-through rate • 48% of clicks signed up to participate STEP TWO: EDUCATE AND DRIVE CONSIDERATION • 90% of participants took at least one action STEP THREE: NOTIFY PARTICIPANTS TO CLAIM OFFER • 68% of participants claim within 20 minutes Brand Customer WE MISS YOU! We haven’t seen you in a while. Let us tell you about our new products and give you an offer to reconsider! I WANT IN Immediate Incremental Revenue: $375,000 Reactivation Rate: 10,000+ customers LIVE RELEASE OPT-IN PHASE Quikly Case Stud

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