Case Study GMA News, Vizrt, and Spredfast partnered to create an online and on-air social experience that enhanced the Philippine’s 2013 election coverage. By leveraging a trifecta of paid, owned, and earned media, GMA News topped online rankings, engaged a more attentive audience, and drove unprecedented traffic to their website. GMA News Breaks Record with Over 21 Million Page Views 1 +Case Study Objectives: • Create social experiences

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