Most Successful Social Media Campaign in MTV UK’s History Drives 166 Million Tweets and 22% Viewing Boost
Most Successful Social Media Campaign in MTV UK’s History Drives 166 Million Tweets and 22% Viewing Boost
2 PagesMTV UK partnered with Spredfast to implement the largest-ever online vote. Their strong social strategy targeted fan bases and harnessed the power of gamification. By allowing viewers to visualize voting in real-time, MTV UK added excitement and buzz to their TV and digital platforms while reinforcing their position as the top musical brand and digital innovator. Most Successful Social Media Campaign in MTV UK’s History Drives 166 Millio
