The Trade Desk's recent "What Matters" campaign aimed to enhance brand awareness across APAC, targeting advertising professionals via programmatic display and video. Without sufficient first-party data, partnerships with local data providers were essential. These collaborations facilitated a tailored approach, improving audience engagement and click-through rates (CTR) significantly. Programmatic buys proved doubly effective compared to direct purchases, delivering 8.2 million unique household reaches and exhibiting a CTR twice as high. This strategy emphasized the value of data-driven advertising, offering substantial cost savings and providing rich insights for optimizing future campaigns.

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