This global developer of interactive entertainment has multiple studios publishing 50 brands designed for a variety of platforms. Its products are available through different channels including physical stores, digital downloads, online platforms, and cloud streaming services. With over half a billion users interacting with its properties every month, the gaming company was struggling to make sense of a vast amount of fragmented data. Not only was this fragmentation slowing down new customer acquisition, it was increasing advertising costs and making it nearly impossible to cross-sell across brands.

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