A global pharmaceutical company with nearly 100 brands sought to drive growth and streamline operations while delivering personalized experiences to healthcare professionals (HCPs) and patients. They implemented a Customer Data Platform (CDP) to unify data, optimize targeting, and improve governance. This enabled real-time personalization, enhanced engagement, and increased efficiency. Key results included a 14% rise in email open rates, a 38% drop in website bounce rates, and a 143% boost in on-site engagement. With over 150 use cases and 30 targeted customer journeys, the CDP helped the company drive revenue, improve customer experiences, and future-proof its marketing strategy.

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