A global auto finance company implemented Tealium’s Customer Data Platform (CDP) alongside AWS to unify customer data and enhance marketing effectiveness. The solution enabled the accumulation of first-party data and improved targeting by reducing redundant ad exposures through effective ad suppression. By aligning data analysis with marketing efforts, the company increased awareness and usage of its new service while optimizing customer contact points. Tealium’s platform empowered streamlined communication, delivering personalized and cost-efficient campaigns that strengthened user engagement and reduced overall marketing spend.

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