Challenge Bupa is a leading multinational healthcare organisation, with millions of customers in Australia. Providing personalised care in the precise moments that matter is central to its ethos, as is continually seeking more ways to care for individuals worldwide. With an ambition of becoming the world’s most customer-centric healthcare company, Bupa recognised that a data-driven revolution would be key to achieving its digital CX innovation goals. The obstacle, however, resided in a plethora of unwieldy data from a wide variety of sources that would require technology-enabled transformation to overcome. Bupa redefines the future of customer-centric healthcare with Tealium CDP.

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