A Fortune 100 global financial services firm faced slow data extraction, fragmented databases, and inefficiencies in customer targeting. To enhance marketing speed and personalization, the company implemented Redpoint CDP, integrating disparate databases and enabling real-time access to structured and unstructured data, including IoT sources. This transformation resulted in a 96% improvement in marketing program speed, reduced complex query times from hours to minutes, and enabled highly personalized customer journeys for 25 million customers. The company now delivers more relevant, omnichannel engagements at scale with a single point of data control.

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