Speedeon Data, a marketing services provider, needed a more agile infrastructure to handle increasing client demands for personalized marketing. Using the Redpoint CDP, the company streamlined data processing, integrating multiple storage technologies and improving data quality. This enabled faster, more efficient project turnaround, doubling monthly customer projects from 500 to 1,000 while maintaining operational efficiency. The solution also enhanced innovation and profitability by automating data flows and refining marketing program design and delivery.

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