Pythian Client Case Study GLOBAL ENTERTAINMENT COMPANY BOOSTS LAST-MINUTE TICKET REVENUES WITH TARGETED CUSTOMER OFFERS. AEG Presents drives ticket purchases for its global entertainment parent AEG Worldwide. But to target the right concertgoers at the right time with relevant ads, and to address use cases like filling empty seats at the last minute before a concert, the company needed a much clearer picture of its customers. They needed to understand their activities, their preferences and—most important—their likelihood to buy certain kinds of tickets at certain times. Only with this intelligence could the company engage prospects with relevant and effective marketing offers at the right time. BUSINESS CHALLENGE Ticket sales data at AEG Presents comes from many internal and ext

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