Pythian Client Case Study PYTHIAN ASSISTS GLOBAL RETAILER WITH ADVANCED ANAL YTICS TO BETTER UNDERSTAND CUSTOMER SHOPPING HABITS AND INCREASE REVENUE A large global retailer did not have the internal expertise to use and analyze their large volume of shopper data. The company turned to Pythian because of their extensive Google Cloud and advanced analytics expertise to help them perform advanced analytics on the cloud, enabling them to answer critical questions about in-store buying behavior. They were aware of the fact that they could influence revenues based on store merchandise placement. However, they also knew that purchasers’ reactions were not the same across all the store locations. The challenge was how to customize retail merchandising displays so they could simultaneo

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