The Business Last minute travel (LMT), a part of Travel Holdings Inc., is a leading online travel booking agency delivering the most extensive and thorough travel search for the time-starved traveler, with a full range of offerings from hotels to cruises and charter flights to unique travel clubs. The Challenge As a customer-centric online business, LMT strives to provide the best booking experience on all devices, giving customers an easy way to visually compare offers and easily book the best travel option. Their advanced omni-channel marketing, combined with the high volume of visitors and many customer touchpoints across all apps and sites, made them hit the boundaries of their existing analytics solutions. They realized the need for advanced analytics and BI to answer the mor

Join for free to read