White Paper

Avoid Last-Minute Deal Disasters by Starting at the Beginning

Avoid Last-Minute Deal Disasters by Starting at the Beginning

Pages 5 Pages

WHITEPAPER The thinking that often accompanies the new year (and inevitable quota increase) is to look for efficiencies. It frequently goes like this "Our Quote to Close Ratio is 30%, so if we improve our efficiency in getting quotes out the door, we'll issue more quotes and win more business." Unfortunately, that type of efficiency often means you just lose faster. In the complex world of B2B sales, here's how this misstep typically plays out. Revenues start slipping. Sales forecasts go awry.

Join for free to read