Pythian Client Case Study From a single store off Carnaby Street in London, AllSaints has grown over the past 25 years into a major online fashion retailer. The brand’s website and app attract more than two million visits a month from customers across Europe, Asia and North America. As every ecommerce brand knows, online customers do not tolerate the frustration of slow page loads or difficult checkouts. Success depends on a smooth and consistent user experience, even during peak periods. For years, AllSaints met that expectation by running more than 60 servers. Outside of major shopping periods, though, nearly half those servers sat idle, adding unnecessary costs in an industry where margins are already razor thin. SOLUTION To improve its responsiveness, flexibility and cost-effe

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