Goal GlassesUSA was spread across five affiliate networks, resulting in unnecessary costs from duplicated credit, management overhead and abuse of partner terms. They also had difficulty discerning which channels were best for new customer acquisition. And last-click reporting made it difficult to see how different channels interacted to influence a purchase. Outcome With Impact, GlassesUSA gained insight across the buyer journey, allowing them to make smarter media buying decisions across channels. And within their affiliate channel, they were able to tailor crediting rules and payouts, based on the typical role each partner or affiliate played in a conversion. They also drastically reduced costs by deduplicating affiliate payouts, streamlining workflows and using reports and alert

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