Celosphere Live: where superfluid meets event strategy The Challenge • Recreate the Celosphere in-person conference as a three-day virtual event within only 6 weeks • Reach relevant decision-makers to drive registrations and leads at scale • Achieve a high attendance rate and engage people throughout the virtual event • Amplify key content from the event to build awareness and drive additional registrations on the day Page 1 of 2 As the world leader in process mining and Enterprise Performance Acceleration software, Celonis wanted to demonstrate the characteristics of a superfluid enterprise in its response to COVID-19. When the business took the decision to replace its showpiece in-person conference, Celosphere, with a virtual event, it was determined to execute the pivot in a

Join for free to read