“The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of new channels and tactics. One that we used was LinkedIn Live. We got really good comments and interactions with that content.” Alex Amado Vice President of Experience Marketing, Adobe Adobe exceeds expectations for digital event registrations with LinkedIn Location: San Jose, CA No. of Employees: 25,000 Industry: Computer SoftwareChallenge Solution • Every year, Adobe holds its digital experience conference called Adobe Summit in Las Vegas. The massive corporate event is designed to communicate the company’s vision, showcase new products, and bring the Adobe community together. For 2020, the company was preparing for 23,000 attend

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