Gilbarco Veeder-Root was emailing their contacts, but they lacked the ability to report on their marketing activities and truly nurture prospects
Gilbarco Veeder-Root was emailing their contacts, but they lacked the ability to report on their marketing activities and truly nurture prospects
3 PagesThe Revenue Marketing Agency Case Study www.pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. They offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. Gilbarco Veeder-Root was emailing their contacts, but they lacked the ability to report on their marketing activities and truly nurture prospects in the way they required. Instead of an email service provider (ESP), Gilbarco Veeder-Root selected a full marketing automation platform. While it was important to show that marketing automation was a good investment, Gilbarco Veeder-Root also wanted to create a solid foundation for bes
