Case Study The Revenue Marketing Consulting Firm The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer Introduction Zoetis is a global leader in animal health. They discover, develop, manufacture, and market veterinary medicines and vaccines. These product offerings are complemented by diagnostic products, genetic tests, bio-devices and other technical services. The Challenge Zoetis wanted to drive consistency across their international business to streamline marketing operations and discover innovative ways to engage customers throughout the customer life cycle. Their US organization had already demonstrated the benefit of Marketo and Salesforce.com for closed-loop engagement and reporting. Because of language and cultural differen

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