The TPG lead management solution was the basis for aligning sales and marketing, giving us visibility to our marketing sourced pipeline
The TPG lead management solution was the basis for aligning sales and marketing, giving us visibility to our marketing sourced pipeline
3 PagesCase Study The Revenue Marketing Consulting Firm The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge This small and agile company specializes in revolutionizing benefits and HR administration, but they needed to maximize the effectiveness of their marketing activities, and tie them more closely to sales revenue. While the company had strong marketing technology and CRM tools in place, they lacked best practices to optimize performance and they needed a tighter program integration to achieve better reporting. The company also wanted to achieve better sales and marketing alignment, and optimize their lead management processes. The Solution In order to achieve immediate results, they chose The Pedowitz Group (TPG) to a
