Getting to the heart of consumers’ perception of product quality
Getting to the heart of consumers’ perception of product quality
1 Pages1 © GfK September 23, 2015 | Case studies Getting to the heart of consumers’ perception of product quality A Brazilian producer of delicatessen meats. Situation Our client needed competitive research insights to support its plans to launch a range of new products, including some premium offerings that would be new to the market. It wanted to find out how consumers perceived its brand. It also needed to explore whether they would recognize t
