The eBook "Price Perception: How to Win Customers and Influence Perception" focuses on building an effective price perception strategy for retailers. It explains that price perception is not solely about offering the lowest prices but about balancing price and quality. Retailers need to understand their price perception arena, identify key value items (KVIs), and analyze their current pricing state to influence consumer perception. The article emphasizes using data-driven methods and competitive strategies to improve price perception, adopting small, frequent pricing adjustments, and promoting organization-wide adoption of pricing strategies. Finally, strong governance and measurable results are crucial for driving consistent implementation and improving customer loyalty.

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