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Optimizing the structure of sales territories

Optimizing the structure of sales territories

GfK
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1 © GfK 2016 | Case studies Optimizing the structure of sales territories One of the world’s leading pharmaceutical companies. Situation Our client’s business in the UK had gaps in its market coverage and needed to know if its outside sales force was maximizing opportunities to capture sales. For that reason, it was eager to optimize the way it structured its sales territories. Approach We compared our client’s turnover in various

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Pharmaceutical & Life Science Industries

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