Case Study

Understanding consumers’ financial health in the US

Understanding consumers’ financial health in the US

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1 © GfK November 11, 2015 | Case studies Understanding consumers’ financial health in the US The Center for Financial Services Innovation (CFSI) aims to improve the financial health of Americans by shaping an innovative financial services marketplace with increased access to quality products and practices. Situation CFSI needed to measure the current state of financial health in America and understand how the components (financi

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