SUCCESS STORY: SPB Genesys Helps Develop Contact Center Road Map and Reengineer Business Processes European leading broker in affinity insurance and services sees its productivity improved significantly from intelligent use of existing technology investment White-Label Services Need Clever Contact Centers SPB is a European leader in affinity insurances and services for more than 100 major brands. Operating on a white label basis, SPB offers unique expertise in designing and managing tailor-made insurance programmes, warranty extensions and related services for banking products, mobile phones, household needs and everyday goods and people such as protection from job loss. The SPB skill chain allows customers to build value and loyalty. Founded in Normandy in northern France in

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