The mobile gaming vertical continues to grow at an astonishing pace and sets standards for every other vertical on mobile. In 2019, the mobile gaming industry surged to $68.5 billion accounting for 45% of the global games market. However, 2020 seems to be a different game all together! According to Newzoo, the market is all set to generate a whopping revenue of $159.3 billion with a +9.3.% YoY increase. Projections indicate that ad spend on UA in gaming will rise 120% by 2022. The competitive nature of the gaming space has led the marketers and developers like you to embrace data for maximizing profitability. And hence, we’ve dedicated this guide to help you measure the right metrics in the right manner! We hope you find it valuable! Start Game Start Game 1Measuring your Gam

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