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SIMPLIFYING WEBSITE PERSONALIZATION: A GUIDE FOR DEVELOPERS & MARKETERS

SIMPLIFYING WEBSITE PERSONALIZATION: A GUIDE FOR DEVELOPERS & MARKETERS

Acquia
Pages 24 Pages

Website personalization is critical for delivering a competitive customer experience (CX), but it requires close collaboration between developers and marketers. Developers face challenges with integration, security, and usability of personalization tools, while marketers need simplicity and flexibility. A Drupal-optimized personalization tool can bridge these gaps, enabling seamless API integration, reducing complexity, and fostering teamwork to create compelling, personalized digital experiences.

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