CASHe, India's most accessible credit lending app, witnesses a 300% increase in the value of loans disbursed.
CASHe, India's most accessible credit lending app, witnesses a 300% increase in the value of loans disbursed.
16 Pages12 WebEngage’s Retention Operating System has been a game-changer for us. The platform has helped us move the needle and positively impact our most important growth metrics. Paritosh Malondkar Head of Cross-Sell, CASHe • Lack of a unified view of each lead (potential borrower) • Keeping track of borrowers’ actions at scale Using WebEngage’s Customer Data Platform (CDP) and Omnichannel Campaign Manager, CASHe has been able to engage and retain maximum borrowers. • Convert maximum leads into borrowers • Increase the percentage of repeat loans CASHe is one of India’s most accessible app-based credit lending platforms. The platform instantly underwrites and disburses short-term personal loans to people who’ve never had a formal credit history. Any Indian citizen above 18 ye
