CONTENTS 1 About 4 Recency, Frequency & Monetary (RFM) in Practice - Activity - Payouts - Why do need to identify your VIP accounts - Tiered VIP Programs - Nurturing VIPs - Ways to Enagae 3 Behavioural Segmentation & Cohort Analysis - The Reactivated Gamer Churned but returned 2 Deposits- The holy grail of RMGs - The 1st Deposit Conundrum - The 2nd Deposit Conundrum 1 5 7 10 7 14 3 17 19 22 23 26 28CONTENTS 5 Retention & Improving DAUs - Lifetime Value (LTV) - How to do it - Determine LTV by cohort - Bonuses - Push Amplification - A Real Boon! - Tournaments 6 Final words 29 39 30 31 33 35 36Although registered users still fall under a specific “registered non-depositor segment” (more on this in the cohorts section) th

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